Adobe pulls out. https://theblog.adobe.com/adobe-withdraws-from-nab-show-2020/

AJA weighes in: https://www.aja.com/news/top-stories/895

https://www.tvtechnology.com/news/nab-monitoring-coronavirus-assessing-impact-on-2020-trade-show https://nabshow.com/2020/attend/onsite-services/coronavirus-update-and-resources/

[quote user="MBrock321"]'predictable revenue' malarkey,[/quote] But can't you just buy the perpetual license and not upgrade, but you have it forever? I mean, this version of MC is probably more than most of us need or use for years to come. It's a helluva software. Couldn't you just buy it and use it for years without

[quote user="Marianna"]Pricing has not changed in 5 years..... * 5 * years. [/quote] I think we need to look at a couple of things. Historically, powerful software at these prices is an unprecedented value, subscription or perpetual. Same with FCPX and Resolve at $299 for purchase. Just an incredible amount of power that can run on a laptop

[quote user="Terry Snyder"]Final Cut made that mistake with FCPX and lost users. The bottom line for me: Keep making Avid better but make sure Avid remains Avid.[/quote] You are right. The fact that FCPX was no better than a mid beta product when it was released not withstanding, they totally re-imagined the edit process AND killed FCP-Legacy

[quote user="Telegram!"]Look up the 2011 MC5 Interface topic[/quote] Oh, how I remember that! Just as fun as the introduction of the Smart Tool....

[quote user="David Yardley"]that gent is the Bill Warner, Avid inventor[/quote] Indeed, and I used some of his early versions!

I really like this new look. I can see a lot if Premiere and even some FCPX in there and I think Avid could have done an entire viral marketing campaign around putting the weightlifter icon back on the tool bar! The quote from the gentleman at the end hits the nail on the head: Creativity from brain to screen without having the software get in the way

Wow, for a second there I thought it was 2005 with BLKDOG and I going at it! ;-) [quote user="camoscato"]The point is I don't think YouTube creators are a market where Avid can make a lot of money. There's lots of them, but they don't need multiple seats, Isis, Interplay, Airspeed, Media Central, DNxIO, or a bespoke maintenance