[quote user="Haze"]Like it or not they are strongly positioned to service the enterprise level customers. So why are we faulting them for targeting these customers?[/quote]Hi TVJohn: That's not my point at all. The real questions are why are we only targeting this narrow segment of the market ? If advertising and sales is a numbers game

[quote user="Tim"]Mark Job, who really cares about all that stuff you mentioned I don't[/quote]Hi Tim: OK. Fair enough, but if I had 10 bays or more, then I would probably want to upgrade them all at once (and not all of the sudden), so that everything communicates to Avid mainframe at the same software level. If I was a small boutique

[quote user="Larry Rubin"] And just a point of clarification, the 5.5 product line has been announced, but the actual release is currently scheduled for March 8th. [/quote]Hi Larry: To my knowledge, MC 5.5 was un-announced and un-promoted before it was released. May I also point out that the time frame folks have to take advantage of the low

[quote user="BarkinMadd"] I agree, Kenton; however, the needs of the boutique owner are different than the needs of the enterprise customer. That fact that Avid offers such a fantastic workflow at the enterprise level does not necessarily speak to the needs of the boutique owner. Would be nice if Avid made their intent to support the event

[quote user="TVJohn"]Conversly, Apple has attacked the market from the complete inverse direction, from the diaper farm.[/quote] Hi John: True, Apple does take this approach, but I am certainly not suggesting Avid should do the same. I only point out Avid does not seem to fully comprehend its total market. Boutique to mid sized is unaddressed

[quote user="Kenton.VanNatten"]Avid focuses on those big time clients in their marketing because it makes more sense to say "Hear what Oscar & Emmy award winning editors are saying about Avid products" than "some guy you've probably never heard of uses Avid products"[/quote]Hi Kenton: You see, your post misses my

Go onto any Avid website and look over their media video advertisements, read their testimonials, who or what kind of client do you see ? You will see only one kind - Enterprise, enterprise, enterprise ! I challenge anyone to refer me to one - just one testimonial or video which comes from a boutique sized company or individual discussing how Avid products

[quote user="EricADK"]MC could definitely take some Pro Audio options from Vegas to become a more complete editing tool.[/quote]….Like adding a Dolby Digital Encoder with manual direct-able bus for one. Mark Job

[quote user="BLKDOG"]Now, if the choice is selling my Adrenalines and going with an AJA i/o, then the decision is quite different.[/quote]Hey BLKDOG: Yeah, sorry I wasn't clear, that's what I meant. I too, agree that the Nitris DX box is a wonderful quality, solid piece of equipment, and I would like to be able to afford to purchase

[quote user="Dave Avid PM"] Which deal is that? I put the promo's in play, this is the best deal I can remember. [/quote]Hi Dave Avid PM: Well, you are certainly entitled to your opinion, however, respectfully, I have to agree to disagree with you on how good these deals are. I think your price point on the Nitris DX retail is ridiculous