Dana Ruzicka is vice president of Segment Strategy and Planning Avid where he oversees marketing operations and planning for Avid’s key business segments—Media Enterprise, Post and Professional, and Live Sound. Mr. Ruzicka has more than 18 years of extensive product management, business development, and marketing experience in the media industry – serving a wide range of customers from consumer audio recording and video editing to professional postproduction and broadcast. In his 18+ year tenure at Avid, Mr. Ruzicka has served in various senior leadership roles including vice president of Post Solutions, where he played a key role in developing and launching Avid’s ISIS shared storage platform as well as Avid’s next-generation DNA video editing and finishing product family. Prior to this, Mr. Ruzicka managed Avid’s Academy Award winning Film Composer product family and Avid’s audio postproduction solutions. Also at Avid, Mr. Ruzicka served as vice president Strategic Alliances, where he grew Avid’s partnership program ecosystem to more than 600 partners. Mr. Ruzicka has a Bachelor of Music Performance, Emphasis in Sound Recording Technology from the University of Massachusetts At Lowell.