Adrian Drury leads Ovum's Media & Broadcast technology team, covering technology, IT, networking and commercial strategy in the convergent broadcast, media and telecoms industries.  Adrian has many years’ experience as an analyst and consultant in the media, telecoms and technology industry.  He has authored numerous reports looking at technology-driven change in the mobile, online media and broadcast markets, including the emergence of the Smartphone as the new mass-market publishing platform, the challenges of n-screen video distribution, evolution of the file-based broadcast technology supply chain, and the industry barriers to change in the media industry and marketing operations.  Adrian is adept at complex market modelling, technology analysis, corporate valuation methods, and strategy formulation.  He leads a broad range of strategic consultancy projects and his client roster includes broadcasters, media and entertainment groups, content producers, device OEMs and ODMs, IT and outsourcing vendors, telecoms network operators, venture capital and private equity.  Adrian has also worked in industry and was a founding employee and of Head of Strategy and Business Development at The Cloud, a pan-European wireless ISP & media distribution network, where he was involved in defining network and product strategy as well as originating and executing a series of strategic technology partnerships with companies including Apple, Nokia, Sony, o2 and the BBC, prior to its acquisition by BSkyB.  Prior to The Cloud, Adrian was an analyst at corporate finance boutique, Arc Associates.Adrian is educated at the London School of Economics and the London Business School.