There is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of a major new report which is the subject of the latest episode of the Making the Media Podcast. Host Craig Wilson interviews Dr. Alexandra Borschardt, who is the author of a report for the European Broadcasting Union (EBU) called “Leading Newsrooms in the age of Generative AI.”

Listen to Hear:

• How newsrooms are experimenting with generative AI
• The need for a strategic approach to the use of AI in journalism
• Why being transparent about AI use may backfire

Listen here: https://pod.fo/e/2e21d1