Latest post Mon, Apr 15 2019 2:21 PM by Erik. 17 replies.
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  • Wed, Apr 10 2019 9:26 PM

    • Atomike
    • Top 150 Contributor
    • Joined on Thu, Oct 13 2005
    • Nebraska
    • Posts 751
    • Points 11,465

    Avid News - Why the SUPER Emphasis on NAB Attendees?

    So, I can't figure this out.  What is the economic business advantage to ignoring all of us not at NAB?  This has never made sense to me, but Avid keeps doing the same non-messaging year after year after year. Like a bird flying into a window. Over and over.  Avid seems to primarily distribute info to booth attendees, and then those people will hopefully tell others over the course of the next few months by word of mouth. Or unicorn magic. 

    Even in the tiny, tiny bits that have been released, note that the underlying message is always basically, "learn more at our booth!".   Well, no.  If you have something to say, tell us.  We're not going to visit your last-century booth.  

     

     

    Media Composer version: usually newest release, or 1 behind. Nvidia GTX 1070Ti Windows 10, Core i7 8700K processor, ASRock GA 1151 Z370 Motherboard... [view my complete system specs]

    I spend most of my time between New York and Los Angeles.  In Nebraska.

  • Wed, Apr 10 2019 10:11 PM In reply to

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    Atomike:

    So, I can't figure this out.  What is the economic business advantage to treating only those people who attend NAB as the solitary group of people who want knowledge about Avid?  This has never made sense to me, but Avid keeps doing the same non-messaging year after year after year. Like a bird flying into a window. Over and over.  Avid seems to primarily distribute info to booth attendees, and then those people will hopefully tell others over the course of the next few months by word of mouth. Or unicorn magic. 

    Even in the tiny, tiny bits that have been released, note that the underlying message is always basically, "learn more at our booth!".   Well, no.  If you have something to say, tell us.  We're not going to visit your last-century booth.  

     

    I’m a perpetual subscriber in my 9th month of an affordable plan I renewed since the subscription model began.. I’m already getting whatever the next version provides, which was decided a long while before this week. I feel that the Avid team deserves to have a Vegas roadtrip, untethered to the social media PR bandwagon, if that’s what they want. I’m content to let the new version speak for itself.  I am happy if the new UI includes more options for increased customization, and legibility through higher bin background-to-text contrast... a request I’m hoping was acted on. I’ve gotten to the place where I just appreciate MC familiarity and reliability. 

    Squeeze v11 EOL-Pro Sony BM2100 Telecine with variable speed controller Casio VL-Tone, CZ-101, LCD watch AJA i/o Express with Express Card Slot Ignite... [view my complete system specs]
  • Thu, Apr 11 2019 6:24 AM In reply to

    • luca.mg
    • Top 25 Contributor
    • Joined on Thu, Oct 13 2005
    • Roma - Italy
    • Posts 5,921
    • Points 70,115

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    Telegram! the point is about communication. Look at how BM is spreading news. For all of us who cannot obviously be at NAB the lack of Avid leaks is disappointing, just a video with tacky transitions and a couple of (re)imagined press releases do not fill in the gap.

    Symphony 21.9, BM Intensity Pro 4k, Windows 10, i7-5930K, 32 GB ram, Quadro K620 [view my complete system specs]

    peace luca

  • Thu, Apr 11 2019 9:02 AM In reply to

    • gswilson
    • Top 500 Contributor
    • Joined on Thu, Feb 4 2010
    • Belfast, Ireland - now, Frankfurt am Main, Germany
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    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    I couldn't agree more with the previous posters.

    Many, many, MC NAB releases ago the Avid Web site and this Forum were full of information regarding the latest release version. At the moment there is zero information regarding the differences or options available for the new MC versions.

    The videos posted on YouTube are, to say the least, an embarrasment. In this one the camera was recording in NTSC while the Brit was speaking in PAL. In this one the only things missing are a Camera person and Audio assistant.

    Other companies are showing how much that they care for their products and customers while Avid gives the impression of "Who cares? We're Avid and that's it."

    Sorry state of affairs to see a company treat their loyal customer base, and their products, in such a way.

     

    Gerry

    MC 2021.09, Win 10 Pro(21H1), Asus X99-E WS, CPU i7-5930K -3,5 GHz, 32 GB DDR4 2666-16 RAM, Nvidia GTX 1080Ti GPU(Studio Driver 471.61),Samsung 850 Pro... [view my complete system specs]
  • Thu, Apr 11 2019 1:25 PM In reply to

    • BarkinMadd
    • Top 25 Contributor
    • Joined on Fri, Nov 4 2005
    • Ontario, Canada
    • Posts 4,815
    • Points 63,150

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    I wasn't going to chime-in on this until I took a look at Avid's YouTube channel (based on gswilson's post). All I can say is that compared to BMD, Avid has a long way to go to produce meaningful content for its user community (in terms of new product offerings). How about a presentation of Media Composer 2019 that is more than a series of jump-cuts and out-of-sync audio - unwatchable!

    Plus - I really didn't get much of an impression of what Media Composer 2019 is supposed to deliver...

    MC 2021.6 | QT 7.7.9 | Continuum 2021 | Sapphire 2021 | Mocha Pro 2021 | Titler Pro 7.7 | Windows 10 Pro x64 (21H1) | System: Asus x299, i9-7940X (4.1GHz... [view my complete system specs]

    Steve

    ______________________

    www.nelliedogstudios.com

  • Thu, Apr 11 2019 2:34 PM In reply to

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    BarkinMadd:
    I wasn't going to chime-in on this until I took a look at Avid's YouTube channel

     

    BarkinMadd:
    Plus - I really didn't get much of an impression of what Media Composer 2019 is supposed to deliver...

    Avid's YouTube video introducing the new MC starts with a voice-over proclaiming  "For aspiring storyteller's who want to be heard..."

    Aspiring?  MC has the most mature and experienced user base of any editing platform in the world.  Clearly, this video was intended for the non-MC user.   So while Avid is focusing its person-to-person marketing to professionals at events like NAB, the producers of this video seem to think we're a bunch of 20-something wannabees.

    MC 2018.12.3 with Symphony, Matrox MX02 Mini Max, Win 7 Pro, HP Z800 2x6-Core 3.2Ghz Xeon, 48GB ram, Quadro K4200, SanDisk Extreme 240GB SSD as system... [view my complete system specs]

    I have a fantastic editing assistant.  He stays by my side when I edit...doesn't talk too much...and thinks I'm a genius!    Check him out here: www.youtube.com/watch?v=ZQVkYaaPO6g

  • Thu, Apr 11 2019 2:34 PM In reply to

    • bonang
    • Top 500 Contributor
    • Joined on Thu, Oct 13 2005
    • Boston, MA
    • Posts 413
    • Points 5,165

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    BarkinMadd:

    I wasn't going to chime-in on this until I took a look at Avid's YouTube channel (based on gswilson's post). All I can say is that compared to BMD, Avid has a long way to go to produce meaningful content for its user community (in terms of new product offerings). How about a presentation of Media Composer 2019 that is more than a series of jump-cuts and out-of-sync audio - unwatchable!

    Plus - I really didn't get much of an impression of what Media Composer 2019 is supposed to deliver...

    +1!

    Avid MC 2021.9 with Symphony option | HP zbook 17" G3 / i7 6820HQ / 32GB RAM / 512GB SSD / WIN 10 PRO 64 / nVidia m3000m w/ 461.72 driver / BMD UltraStudio... [view my complete system specs]

    Keith

  • Thu, Apr 11 2019 2:59 PM In reply to

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    I was not at NAb, but I have to say that from what's been released, MC 2019 looks pretty awesome!

    "When I spent 60k on a discreet edit digisuite system 10 years ago someone came up to me to offer fcp 2, I said it was a scam too." -Ric

  • Thu, Apr 11 2019 4:04 PM In reply to

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    Am I always super excited to see and learn about cool new features, system enhancements, and bug fixes? YES.  Do I always need to see all the tech specs? YES. ALWAYS.

     

    I guess I will wait as always for the official relase notes when its released.  

     

     

     

     

    All PC Win 10 - 11 MC/Symphony Nitris DX 2018.12.5 - Interplay 3.6/90TB Mirrored Avid ISIS 5500 [view my complete system specs]
  • Thu, Apr 11 2019 5:57 PM In reply to

    • Fazz Powell
    • Top 500 Contributor
    • Joined on Sun, Dec 3 2006
    • Naples, FL
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    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    Well those of us that have worked for ad agencies know they rarely have a grasp on the product they're trying to sell. I'm sure some copywrighter came up with "aspiring" and somebody in management quickly read the copy and didn't hang on every word like us users would. But maybe newbes/wannabees is where Avid sees their growth and concously are going after the new user market. Obviously they need new blood to back fill us old war horses. And the problem with any promo piece is how to talk to the diverse audiences with a wide range of product experience and applications. I do industrials so I could care less about features. But features are far more intersting and cooler to show than my latest medical education series. For my market a good title tool is key, I could care less if I can output to Netflix. So it's tough for any marketing department to address a wide user base such as ours all in one promo piece. I've also been amazed how bad a lot of promos are for companies in our industry, which I find really ironic. It's like content is driven and created by the programming/geek side of the company and not by the artist who use the product.

    MC 2020.06 w/Symphony option. BlackMagic DeckLink 12G, HP Z840 Dual 3.2Ghz/8 Core, 1TB SSD, 1TB Cache drive, 128GB Ram, Nvidia RTX2060 Super, BCC2020,... [view my complete system specs]

    Dan Powell - Take One Digital Media

  • Thu, Apr 11 2019 6:16 PM In reply to

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    Fazz Powell:
    I've also been amazed how bad a lot of promos are for companies in our industry, which I find really ironic. It's like content is driven and created by the programming/geek side of the company and not by the artist who use the product.

    Just a thought...  If I were in charge of Avid's marketing, I would have a contest for the best Avid promo video created by end users who work with the product every day and probably know it better than anyone else.  Offer a prize--maybe a couple year's free subscription--to the winner.   With MC's incredible user base, I predict you'd get a lot of editors coming up with some pretty cool (and well edited) videos, not just to win the prize but because they care about the future of MC and want to show it off in it's best light.

    MC 2018.12.3 with Symphony, Matrox MX02 Mini Max, Win 7 Pro, HP Z800 2x6-Core 3.2Ghz Xeon, 48GB ram, Quadro K4200, SanDisk Extreme 240GB SSD as system... [view my complete system specs]

    I have a fantastic editing assistant.  He stays by my side when I edit...doesn't talk too much...and thinks I'm a genius!    Check him out here: www.youtube.com/watch?v=ZQVkYaaPO6g

  • Thu, Apr 11 2019 8:24 PM In reply to

    • dew
    • Top 200 Contributor
    • Joined on Tue, Feb 27 2007
    • Posts 610
    • Points 7,790

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    Avid is bad at provding info lol. What is really sad is that some people still think you have to import footage in MC. Not sure if that is avid fault or the people making those comments but I would love to Avid be a lot more vocal and putting out info concerning MC new version, look, as well as some training on Title tool +

  • Fri, Apr 12 2019 7:51 AM In reply to

    • luca.mg
    • Top 25 Contributor
    • Joined on Thu, Oct 13 2005
    • Roma - Italy
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    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    Ironically a company dealing with communication professionals is unable to make good communication. We, the customers, can tell good communication from bad. The marketing department has always been the Avid weakness, with regards to communication, and a vision of the future and the way development has to take. The fact is that stakeholders and investors have priority, not the users; their interests are not in conflict, the better the product the happier them both, but You can make a little money fast, or plenty in the long run, and it seems like the stakeholders like better the former, they're after quick cash, and don't care about the product: once it'll be impossible to further milk the cows they'll abandon the farm in favour of another one, more profitable, and quick, while making money betting on quality takes time.

    As for the new interface, I'd rather have overall technical improvements, changing the windows management alone won't be enough to attract new custors, along with cheesy AMA performance, poor audio editing, outdated effects, to name just a few things at fault.

    To the colleague who says that there's no need to import anymore I say that's true, You need to link and transcode instead, as working with some file formats and resolutions just linking files is painful as of now. Wouldn't it be better having a new playback engine, instead of a new interface?

    Symphony 21.9, BM Intensity Pro 4k, Windows 10, i7-5930K, 32 GB ram, Quadro K620 [view my complete system specs]

    peace luca

  • Fri, Apr 12 2019 9:02 AM In reply to

    • Vilem
    • Top 75 Contributor
    • Joined on Sat, Apr 10 2010
    • Prague
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    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    luca.mg:
    Wouldn't it be better having a new playback engine, instead of a new interface?

    +1

    AVID MC2021.06, HP Z620 - 2 x Intel Xeon E5-2620, Quadro P2000 - driver 461.72, RAM 48GB - DDR3, BM Intensity Pro 4k - 12.1, W10 - 64bit Professional... [view my complete system specs]
  • Fri, Apr 12 2019 9:53 AM In reply to

    Re: Avid News - Why the SUPER Emphasis on NAB Attendees?

    luca.mg:
    Ironically a company dealing with communication professionals is unable to make good communication. We, the customers, can tell good communication from bad. The marketing department has always been the Avid weakness, with regards to communication, and a vision of the future and the way development has to take.

    +1 (would like that to be a gazillion)

    And I'm still not sure what to think about the ACA in this respect.

    luca.mg:
    As for the new interface, I'd rather have overall technical improvements, changing the windows management alone won't be enough

    +1 With 1 remark. Improving the UI is so long overdue that it would have become a priority sooner or later. What is disturbing my 'perfect order ocd' world is that each and every product in the Avid portofolio shows it is historically Frankensteined together and that nobody ever cared to bring some consistency throughout.

    luca.mg:
    Wouldn't it be better having a new playback engine, instead of a new interface?

    +1 

    Will I see the day we can finally uninstall quicktime without loosing ingest/outgest capabilities... or will that be for my great grand children?

    From the old Apple Quadro 950 to HP Z8xx. My current own systems: 1x Z420 E5 1650 32GB memory quadro K2200, 1x XW8600, 2x 3.0Ghz Quadcore, 24GB memory... [view my complete system specs]

    Jeroen van Eekeres 

    Technical director, Broadcast support engineer, Avid ACSR.

     

    Always have a backup of your projects....Always!!!! Yes Always!!!!

    A.V.I.D....... Another Version In Development

    www.mediaoffline.com

     

     

     

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