Make Media Personal

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• Broadcast
• Second Screen

• Media Industry Getting on Board the Personalization Train

  The following is the third in a series of three blog posts from Adrian Drury, Lead Analyst, Media & Broadcast Technology & Services, Ovum Research, that will cover some key findings from a survey conducted in August 2012. Ovum, in association... Posted Jan 07 2013, 12:00 AM by Adrian Drury with Filed under: Broadcast, Social, Second Screen

• The Changing Nature of Relationship Between Audience and Producer

  The following is the second in a series of three blog posts from Adrian Drury, Lead Analyst, Media & Broadcast Technology & Services, Ovum Research, that will cover some key findings from a survey conducted in August 2012. Ovum, in association... Posted Dec 19 2012, 12:00 AM by Adrian Drury with Filed under: Broadcast, Social, Second Screen

• The Future of Media – Now it’s Personal

  The following is a first in a series of three blog posts from Adrian Drury, Lead Analyst, Media & Broadcast Technology & Services, Ovum Research, that will cover some key findings from a survey conducted in August 2012. Ovum, in association with... Posted Dec 13 2012, 12:00 AM by Adrian Drury with Filed under: Broadcast, Social, Second Screen

• Ovum Survey Results: Media Execs See Bright Future in Personalized Media

  Earlier this year, Avid commissioned Ovum, an internationally-recognized marketing research firm, to conduct an independent survey of 200 senior broadcast executives to get their take on where the industry is going. The results were very illuminating... Posted Dec 12 2012, 12:00 AM by Dana Ruzicka with Filed under: Broadcast, Social, Second Screen