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  • SXSW 2013: Five Must-See Films From Film Week

    Posted Apr 05 2013, 12:01 AM by Sara Griggs
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    During SXSW Film Week, more than 200 filmmakers had the opportunity to share their films and documentaries. So many of the participants were first time writers, directors and editors, and it was exciting to see them carry on the tradition of using Avid’s industry leading technologies used to create the most beloved movies and documentaries in the world.


    Here are the five must-see films created with Avid solutions from the 2013 SXSW Film week:


    1. Hawking: Hawking, edited by Timothy Lovell, is the story of the world’s most famous living scientist, told for the first time in his own words and by those closest to him. Made with unique access to Hawking’s private life, this is an intimate and moving journey into Stephen's world, both past and present. Hawking shares his incredible personal journey from boyhood under-achiever, to PhD genius, to being diagnosed with Motor Neuron Disease and given just two years to live. Despite the constant threat of death, Hawking manages to make many remarkable scientific discoveries and rises to fame and super-stardom. Lovell cut the film on Avid Media Composer.


    2. Mobile Homes: Mobile Homes follows Ali, a young mother trapped in human trafficking. Constantly moving from city to city, she is transported with her 7-year-old son Alex. As she survives day to day, Alex explores mobile home sales-lots in the hopes of establishing a permanent home. Vladimir de Fontenay, writer, director and editor of the film, cut the film with Avid solutions. Sound Editor Scott Hirsch mixed the sound for the film with Pro Tools.


    3. Downloaded: In 1998 Shawn Fanning, a teenage hacker and programmer, created the code that would become the basis for all peer-to-peer file sharing. In 1999, Fanning and his business partner, fellow teenager Sean Parker, launched the file-sharing service Napster. And what began as a largely unknown underground distribution medium erupted into a full-blown global revolution. Downloaded explores this revolution from its genesis to its peak, and explains Napster's downfall. Editor Jacob Craycroft, who worked with director Alex Winter, said that Avid is the only editing solution he used for this documentary.


    4. Dotty: Sitting on her bed in a run-down rest home, Dotty is desperate to send a text message to her daughter. When her morning cup of tea arrives, Dotty manages to rope someone else into her long battle with technology. Editor Tim Eagle, who worked with directors Mick Andrews and Brett O'Gorman, said that Avid was his preferred tool to create this short because of its “fluid and intuitive interface.”


    5. This is Where We Live: Lee Salevan used Pro Tools to edit the sound for This is Where We Live, a portrait of the Texas Hill Country-based Sutton family. Diane, while ignoring her own health issues, is caregiver to her son August, who has cerebral palsy, and her husband, who is in the early stages of Alzheimer's. Overburdened, she hires Noah, a local handyman, to build a wheelchair ramp up the front steps to the family home. August observes Noah working, and through dinner with the family. Diane notices their connection, and stops Noah as he leaves to ask if he could use some money helping out with August. The friendship that Noah and August forge has a ripple effect; life makes unexpected turns for those around them, and forces Noah to confront his past.


    Next week we’ll share some insights about Avid’s experience at SXSW Music week. For now, we leave you with a Vimeo playlist with trailers from these films. Have a great weekend!





  • NAB 2013: Media Production Trends and Effective Workflows, Must See NAB Sessions


    Are you still plotting your schedule for NAB next week? Day three of the show, Wednesday, April 10, gives you yet another opportunity to attend several educational NAB sessions, two of which—“The Media Enterprise: Trends in Media Production” and “Workflows for Mission Critical Events”—we suggest you add to your “must see” NAB list.


    If you want to learn how to build, evolve and maintain a state-of-the-art digital content enterprise in your agency, stroll over to S225/226 in the Las Vegas Convention Center at 9:30 a.m. on Wednesday and stop in on “The Media Enterprise: Trends in Media Production and Media Asset Management” session. Avid presenters’ Craig Dwyer, senior director, Global Center of Excellence, and Peter Thomas, senior director, chief solution architect, Global Center of Excellence, will discuss how to create and sustain a digital content enterprise, based on best practices in the industry, as well as provide an overview of the latest trends and issues affecting creative content enterprises. In addition, they’ll cover the latest news about emerging workflows and solutions Avid customers are using to organize file-based assets in today's production facilities.


    What: The Media Enterprise: Trends in Media Production and Media Asset Management

    When: Wednesday, April 10, from 9:30 a.m. – 10:30 a.m.

    Where: S225/226

    Who can attend: Any NAB attendee with a Conference Flex Pass or SMART Pass


    After lunch and an afternoon tour of the Avid booth (have you seen our main stage schedule?), we recommend visiting S222 at 2:30 p.m. to learn about “Workflows for Mission Critical Events,” presented by a panel of broadcast and content professionals. Covering events of massive scale requires skill, organization and the proper solutions for efficient and flawless execution. The panel of industry experts will tell you how this is accomplished with existing technologies and applications, some of which you’ll see in the Avid booth.


    What: Workflows for Mission Critical Events

    When: Wednesday, April 10, from 2:30 p.m. - 3:45 pm

    Where: S222

    Who can attend: Any NAB attendee with a Conference Flex Pass, Post|Production World or SMART Pass


    We’re looking forward to seeing you in a few days at our Avid booth #SU902, where we’ll showcase our industry-leading solutions, meet with customers and welcome special guests to Avid’s main stage. To stay up-to-date on our NAB news, sign up for our daily show updates! See you in Las Vegas!




  • NAB 2013: How to Master the Art of Sports Broadcasting


    In the world of sports broadcasting, ensuring fans in every location—at home, on the go, at the sporting event—are up-to-date on the latest score, popular play or controversial call is essential. As a result, sports broadcasters face the challenge of amusing thousands of people via the scoreboard reel—displaying both archived highlights clips, as well as high-definition instant replays of fresh coverage—while contending with live streaming, on-air graphics needs and, social media content distribution in (almost) real time.


    So just how do production teams behind broadcast sports events answer fans’ needs for on-demand content? They master the art of multidimensional sports broadcasting with help from Avid solutions. In the NAB session, “Beyond Instant Replay: A Look at the Technology Behind Sports Broadcasting,”during NAB 2013 next Tuesday, April 9, Paul Hodges, executive producer, San Francisco Giants, and Rich Gentile, senior director, Broadcasting and Multimedia Production, New York Jets, will explain how their organizations have increased their reliance on integrated workflows and media asset management to mitigate sports broadcast challenges and ultimately deliver accessible, relevant, and entertaining coverage to the most die-hard fans.


    This is one session not to be missed! If you have a Conference Flex Pass or SMART Pass at NAB, make sure you make note these session details:



    What: Beyond Instant Replay: A Look at the Technology Behind Sports Broadcasting

    When: Tuesday, April 9, from 3 pm - 3:30 pm

    Where: S227

    Who can attend: Any NAB attendee with a Conference Flex Pass or SMART Pass



    See the full details for the Beyond Instant Replay session and see what other NAB sessions customers or Avid specialists are leading by visiting Avid at NAB 2013. We’ll see you next week on the NAB show floor.




  • NAB 2013: How to Extend Collaboration and Edit Everywhere


    During NAB 2013, our experts and customers are presenting at several NAB sessions designed to educate professionals on industry innovations and trends, as well as allow attendees to network with others in the industry. Our very own Frank Capria, director of product management, Interplay Production, will discuss how to use innovative technologies that combine connectivity and collaboration within your private cloud, during his session, “Edit Everywhere: Production Workflow in Your Private Cloud.” 


    Now more than ever professionals must stay connected. Solutions like Avid Interplay Sphere and Interplay Central make it possible to extend real-time collaborative production to anyone anywhere with a secure internet connection. Frank will breakdown how to leverage existing investments to edit projects from any location incorporating both locally acquired and workgroup media assets; browse streamed workgroup media in real-time; and transparently transcode/upload/check-in finish projects and locally acquired media with a WiFi or 4G connection. He’ll also explain how media pros can gain real-time access through both web- and mobile-based apps to enable media content creation anywhere, anytime. Bob Russo, senior solution specialist for Avid, will demo of Interplay Central and Interplay Sphere for all attendees.


    What: Edit Everywhere: Production Workflow in Your Private Cloud
    Tuesday, April 9, from 8:55 a.m. – 9:55 a.m.
    Where: S225/226
    Who can join: Any NAB attendee with a Conference Flex Pass or SMART Pass


    Learn more about the Edit Everywhere session and see what other NAB sessions Avid specialists or customers are leading by visiting Avid at NAB 2013. We’ll see you at our booth, #SU902, on the NAB show floor in a week!




  • NAB 2013: Make a Connection at MediaMotion Ball

    Posted Mar 30 2013, 12:00 AM by Marianna
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    Now in its 16th year, MediaMotion Ball is the premier gathering for everyone working in production, post-production and motion graphics design. MMB features live music, lots of prize giveaways (including some killer giveaways from Avid), full gourmet meal, great wine, delicious desserts and most importantly mingling opportunities. 2012 was my first MMB and the folks I met where a "Who's Who" of the industry.



    IMG Founder and MediaMotion Ball organizer Cary Dissmore explains: “Everyone who is anyone in the motion graphics and digital post industries was there, all in one room, having dinner, drinks socializing and networking. The sheer amount of creative talent in the room is staggering. Yet, the camaraderie is superb. Everyday editors and motion graphics artists got to mingle with the ‘rock stars’ and share a meal together. Warmth and genuine human connection are hallmarks of the IMUG.”



    The MediaMotion Ball is returning to the Monte Carlo and we’re super excited to be sponsors again this year. We’ve got a great team of Avid peeps ready to mix and mingle, plus demo expert extraordinaire Bob Russo will be there to do hands-on demos of the latest and greatest in the world of Avid post production. We can’t wait to see you. Here’s the scoop.





    What: MediaMotion Ball 2013

    Where: Monte Carlo Resort, Main Ballroom

    When: Monday, April 8, Doors open at 5:30 PM

    RSVP: Sign-ups and $49 advance ticket purchase are NOW OPEN. Tickets include a great catered meal and entry into the prize draw.




    The 2012 attendance smashed all previous records. Despite having a larger venue, they sold out all 372 tickets very early (oversold actually) and jammed the room. This is one of the hottest tickets of NAB.




    Marianna Montague (Avid Customer Advocate), Carey Dissmore (MMB Organizer) and Bob Russo (Avid Post Production Specialist) sharing a few laughs, and reminiscing about MMB #1.




    Somebody tell that guy in the lower-right corner to stop Tweeting on his iPad and pay attention to the presentation.



    See you at 5:30 PM on Monday at the Monte Carlo Hotel Ballroom!





  • NAB 2013: Product Demos and More at PBS Technology Conference


    The PBS Technology Conference is only a few days away, April 3 – 5 in Las Vegas. In the meantime, our Avid experts are busy putting the finishing touches on their product demos. Conference attendees will see first-hand how Avid content creation tools and production solutions create the most fluid end-to-end, distributed media production environments in the industry.


    If you’re headed to the PBS Technology Conference, see our solutions in action when you visit Avid Booth #209-211.


    · Avid Motion Graphics™: learn how to create stunning imagery with speed and ease

    · FastBreak® Automation: see how you can manage and control your broadcast transmission

    · Media Composer®: discover how to edit faster, in more ways than ever

    · Interplay® Sphere: find out how you can take your production anywhere


    If you’re unfamiliar with this conference, here’s the low down—the PBS Technology Conference serves as a forum for education, professional development, and exposure to new ideas and technologies, as well as a chance to network and visit with friends and colleagues. Learn more and register to attend.


    For the full scoop on all the events we’re sponsoring, Avid at NAB 2013 has the details. While you’re there, be sure to sign up to receive daily show updates!





    PS: PBS Technology Conference attendees receive a special gift for participating in a personal demo at our booth. First come, first serve, while supplies last!

  • NAB 2013: Gearing Up for a Show to Remember


    NAB 2013 is less than two weeks away and we're busy gearing up for a memorable experience. During NAB, we’ll have game-changing product announcements, celebrity stage presentations, state-of-the-art demos, special events, customer meetings and more.


    To stay up-to-date on our latest news from the NAB show floor, register for daily show updates. Once the NAB 2013 exhibit floor opens on April 8, everyone who registered for the updates will receive a daily email alert with news and announcements from the Avid booth and beyond.


    Speaking of our Avid booth—#SU902—have you seen what we have in store for customers? No? Now is your chance.



    Product Demonstrations — every day during NAB from 9:15 a.m. – 5:15 p.m. Avid experts will showcase Connected News, Media Composer, Pro Tools and Avid Motion Graphics during product demos on our main stage. Get up and personal and have your questions ready to be answered during the demos.


    Guest Presentations — stop by and hear a our customers speak about how they use Avid solutions every day on a variety of audio, video and sports projects. Guest presentations include: Making the Switch from FCP to Avid; Real-World Use of Pro Tools in Editing and Mixing Feature Films; Bringing Game of Thrones to Life; St. Louis Cardinals Keep Fans Engaged; and Oscar-Winner William Goldenberg Talks Argo and Zero Dark Thirty. See schedule details.


    Our technology specialists and customers are also hosting several NAB Sessions, including:

    · Edit Everywhere: Production Workflow in Your Private Cloud

    · Beyond Instant Replay: Behind Sports Broadcasting

    · The Media Enterprise: Trends in Media Production

    · Workflows for Mission Critical Events


    We're excited to be sponsoring and participating in multiple events before and during NAB. Come and join us! We’ll go into more details about these events in posts later this week, but here is sneak peak at the events Avid folks will be participating: 

    · PBS Technology Conference

    · Military and Government Summit

    · Las Vegas SuperMeet

    · MediaMotion Ball 2013

    · Official @NABShow Editing TweetUp with #PostChat


    Hear all the latest news by signing up for our daily show updates and check out the Avid at NAB 2013 for more details about our product demonstrations, guest presentations, NAB sessions and Avid sponsored events. We look forward to seeing you at NAB 2013!




  • NAB 2013: PostChat in Person at the Official Editing TweetUp of NAB Show

    Posted Mar 27 2013, 12:00 AM by Marianna
    Filed under: ,


    PostChat is a weekly Twitter-based chat, centered on the hashtag #PostChat. For one hour every week, editors and post professionals around the world turn their attention towards Twitter to engage in an hour-long discussion about the technology and the art of post production.



    Big events like NAB offer the opportunity to take those discussion to the real-world—and we’ve done just that. If you’re headed to the NAB Show next week, make a spot on your calendar to join PostChat and the Avid team at the official editors’ TweetUp of NAB. Here’s the scoop.


    What: #PostChat TweetUp @NABShow sponsored by @Avid

    Where: NAB Social Media Lounge in the South Hall Upper-Level

    When: Monday, April 8m from 4 – 5 PM Pacific


    Come to mix and mingle, meet the folks behind the Twitter handles and pick-up those discussions from prior weekly Wednesday chats. Avid folks will be on-hand and I hear we’ll have some raffles to give away too. Never participated in a #PostChat? No problem. First-timers are more than welcome.


    PostChat is scheduled and hosted each week by post production pros @dr0id, @tejbabra, and @artguillotine. This will be PostChat's second annual TweetUp in Las Vegas, the first time as an official NAB Show TweetUp.


    See you at 4PM on Monday in the South Hall upper level, just a few steps away from Avid @ NAB 2013 booth #SU902.





    PS: We’re also excited to meet-up with you at MediaMotion Ball. We’ll be sure to leave plenty of time to get from South Hall to Monte Carlo Hotel, when the MMB doors open at 5:30.


  • SXSW 2013: Avid and Troublemaker Studios - Joining Forces at SXSW Film Week

    Posted Mar 26 2013, 12:00 AM by Sara Griggs
    Filed under:


    This year, Avid participated in SXSW Film Week and Music Week to connect with some of our artists and to get a look at the up-and-coming talent in both industries. Film Week began with the Avid-sponsored Troublemaker Studios and SXSW Filmmakers lunch. Nearly 250 of the festival’s accepted filmmakers joined together at the studio, which is owned by filmmaker Robert Rodriguez and producer Elizabeth Avellan.


    While many people typically wait for three hours in line to dine at Franklin Barbecue, only to be turned away with an empty stomach, the filmmakers enjoyed catering from the restaurant and had the opportunity to network with their peers.


    Rodriguez addressed the attendees, including a number of first-time filmmakers. He explained the importance of reaching out to one another and participating in local art communities.


    "The Troublemaker Studios tour and luncheon has become the main kick-off event for visiting filmmakers to SXSW, and we were very excited to again have Avid as part of this great meeting of creative minds," Rodriguez said.


    Troublemaker also shared props and set pieces from Rodriguez’s films, including “Desperado,” “Spy Kids,” The Adventure of Sharkboy and Lavagirl,” “Sin City,” and “Grindhouse,” which were displayed around the studio where the lunch was held.


    Next week we’ll give you some insight into some of the amazing independent films screened at SxSW that were edited with Avid solutions. For now, we leave you with a playlist of some of the great songs that make up the sound tracks of Rodriguez’s films.





  • HDVideoPro Gives Avid Media Composer 6.5 Rave Review

    “Media Composer 6.5 offers all of the features that top-flight editors are demanding—speed, flexibility and an efficient workflow optimized for large, complex productions.”

    - George Avgerakis, HDVideoPro


    HDVideoPro writer George Avgerakis recently put Avid Media Composer through its paces, with the stellar results documented in an article published this month. Avgerakis highlighted Media Composer’s professional storytelling tools, 24/7 live technical support, and worldwide collaboration capabilities via integration with new technologies like Interplay Sphere.


    “One great new feature in MC 6.5 is that it allows linking over a wireless connection when connected to an Interplay Production Server through Avid's new Interplay Sphere technology,” Avgerakis said. “An editor in the field can remotely pre-edit a show using local camera sources and archived footage from the studio. The final edit is then transmitted back to the head end, where staff can transcode the entire edit for air.”


    Guillaume Aubuchon is a senior post consultant at DigitalFilm Tree, a 60-seat facility currently working on NCIS: Los Angeles. In the article, he discusses why Avid remains the only choice for the highest level of broadcast and theatrical editorial. "Our clients demand efficiency," Aubuchon explained, "so for us it really comes down to the basics, which are media management and collaboration. Whether supporting large editorial environments or constructing new workflows, the fundamentals of collaboration and media management don't change. Avid provides us with the flexibility, while maintaining a level of organization that allows for greater efficiency."


    Read the full article to learn more. As an added bonus, you’ll also find out how Avid supports aspiring filmmakers at the Sundance Institute's Directors Lab.




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