News and notes from around the industry are captured on Buzz. Subscribe and stay connected to make sure you get the “buzz”.

Avid garners six awards at NAMM 2012


Avid took home six awards at the 2012 NAMM Show, with "Best Of" designations being awarded to a range of Avid's recording, composing, and live sound solutions. Pro Tools 9, Pro Tools HD Native, Sibelius 7 and VENUE 2.9 all took home industry honors, and were recognized by a cross section of industry professionals representing manufacturers, customers, editors, and channel partners.



On Wednesday January 18, the evening before NAMM 2012 kicked off, Avid received the prestigious Electronic Musician 2011 Editor's Choice Award for Pro Tools 9. Dubbed the "Plays Well With Others" award, we can't argue with the fact that the open hardware architecture introduced by Pro Tools 9 was a huge hit with our users, both old and new.



On Friday morning, January 20, we were proud to receive the coveted 2012 Sound on Sound Award for Pro Tools 9. Voted "Best DAW" in their reader's choice poll, the power and performance of Pro Tools 9 again proved to resonate, this time with the discerning professional audience Sound on Sound has cultivated over the years.



That evening, Avid was honored with three 2012 TEC Awards from the TEC Foundation for Excellence in Audio, the premier music industry trade association. Pro Tools HD Native won in the Computer Audio Hardware Category, Pro Tools 9 in Workstation Technology, and VENUE 2.9 in Sound Reinforcement Technology. Avid's solutions again were found to deliver best in class performance and power were recognized as the leaders in their very competitive market categories.


And on Saturday, January 21, Avid Sibelius 7 was awarded the Software Line of the Year Award from Music Merchandise Retailer (MMR). Avid's premier composition software has always been the top choice of professionals and educators, and knowing that the line is a top choice amongst our channel partners mean's we're definitely doing something right.

We are honored to be on the receiving end of so much recognition. We thank the editors, business partners, and most of all our customers for all the honors. Your success is what drives us everyday.

Leave a Comment

login or create an account to post a comment.

© Copyright 2011 Avid Technology, Inc.  Terms of Use |  Privacy Policy |  Site Map |  Find a Reseller