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Media (Introduction).

I was honored to serve as the final judge in the 2008 DECA, International Career Development Conference (ICDC) in Atlanta this past Monday and Tuesday in the “Advertising Campaign” category. The events were held at the Georgia World Congress Center and the awards session was at the Georgia...

Posted to Journey from Concept to Creation (Weblog) by Adman on Sat, May 3 2008
A big, wet, French kiss.

Any creative director with half a brain should understand the importance of defining the target market. If you are not “two fries short of a Happy Meal®” you should know that to produce great creative work you need to understand everything you can about your target audience. Y ou should...

Posted to Journey from Concept to Creation (Weblog) by Adman on Wed, Jul 19 2006

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