It exists in 3.5, I saw a presentation of a film in March at the Boston Avid User Group meeting and it was played out via NitrisDX with Surround Sound. 

switthaus:

You gotta read all the words before jumping to a conclusion.

As an editor you are well aware, or you should be, of how to influence your audiences conclusions of by first planting the idea you want to germinate (first 3D editorial workfow) before a throw away qualifer (for ..... users) i.e. you need Kool-aid to make it grow. Remember the glass is always half full, never half empty, when you  understand ALL the words.

So as an editor I am interested in how many casual readers of that press release jumped which way.

Andrew's point is fully exemplified by me....  I admit when I first read it thought "That's not true! Avid had 3D Stereoscopic editing capability"  Then I read it again and said "oh... for FCP users"

Kenton.VanNatten:

It exists in 3.5, I saw a presentation of a film in March at the Boston Avid User Group meeting and it was played out via NitrisDX with Surround Sound. 

Which I could do with direct outs on a Meridien Symphony. I don't see that 3.5 has changed anything much there.

Terry's point about the NAB press release could be more promising.

TrevorA:

Kenton.VanNatten:

It exists in 3.5, I saw a presentation of a film in March at the Boston Avid User Group meeting and it was played out via NitrisDX with Surround Sound. 

Which I could do with direct outs on a Meridien Symphony. I don't see that 3.5 has changed anything much there.

Well clearly they added some kind of functionality there in 3.5 because Michael Phillips was presenting his film and touting the new Surround Sound mix feature.  And the developer that was primarily responsible for it was on hand as well. 

Kenton.VanNatten:

Andrew's point is fully exemplified by me....  I admit when I first read it thought "That's not true! Avid had 3D Stereoscopic editing capability"  Then I read it again and said "oh... for FCP users"

Exactly.  Maybe Avid should hire these PR guys to write their press releases.  Those of us that know take it at face value.   Those who read more into it (or less in this case) get what they deserve, I guess.  No biggie.  Again, I would rather have a mac version of metafuze for the red workflow rather than stereoscopic....

switthaus:

Those who read more into it (or less in this case) get what they deserve, I guess. 

Here's an example. A few years back at one of the big Apple NAB events, they announced Multi Group editing. The room (3,000 people) came out of their chairs cheering. You would think Apple invented this by the reaction, and many did believe just that.

This is a shining example of the difference between the two companies marketing teams. Avid's press events are boring presentations with a group of jaded press members. Apple stacks the deck by bringing in 3,000 zealots and putting on an excellent show. There is no way the press can remain unaffected by the pure energy in that room. And they walk out of that event thinking Apple really has something special. Of course they do, it's called marketing genius. 

Now, the Avid marketing folks would probably tell you that is because Apple users are zealots, and Avid users aren't. But those of us who frequent these boards know that isn't true. As a matter of fact, no less than Kirk Arnold stated at an event that she and Gary are amazed at the conviction of many of us Avid users. Since she and Gary come from a different world, they are not used to seeing this level of support and interaction from the user base.

I know some of the marketing folks have turned over, and hopefully the new crew have some different ideas, but the fact remains that when a new release comes out like 3.5, with AMA which is a major step over the importing that has to be done in FCP, the word just doesn't get out. Apple would have the post world in a tizzy over this.

You are so right.  I was there and at other Sunday, pre-show events for Apple and it's like a rock concert.  It was great corporate theater.  If Jobs would have come out on stage, they would have had to call in riot police for security.  Counter that to watching David Krall wander around the Avid booth all alone gazing whistfully at the Apple crowd just across the aisle (when Avid and Apple were side by side).  Amazing difference and clear example of why Apple wins the PR battle every time.

Kenton.VanNatten:

Well clearly they added some kind of functionality there in 3.5 because Michael Phillips was presenting his film and touting the new Surround Sound mix feature.  And the developer that was primarily responsible for it was on hand as well. 

Not sure it's that clear to me. AIUI there is a 'surround output' setting which sends LfRf -1&2, C & LFE to 3&4 and LsRs to 5&6. Easily acheived with Direct Outs on any 888 box since dinosaurs roamed the earth. 

I don't believe (and no-one is chipping in otherwise) that I can surround pan a mono clip, or a stereo clip or a 5.1 clip. Not sure how they define LfRf for example, but I would assume that it would be mono timeline tracks !&2, 9&10 etc... 

Not sure there is any added functionality AT ALL.

But very happy to be corrected...

I just read this press release from Panny. Maybe Avid konw that they are doing?