jef:

....if you are working in a HD project on DS with the AJA card and are using the simultaneous SD output, it is one frame delayed.

...and what if you're not using simultaneous SD output? Is there still a delay?

R.

jveekeres:

Avid could use the quality, in this case frame accurate outputs, as a sales argument why Nitris/Mojo DX is more expensive then aja. But do the quality differences justify the price difference we see now? 

How about Avid makes their hardware work with FCP and Premiere? Then they can get a higher number of sales thereby reducing the cost. Separating the hardware from the software would allow Avid to continue being both a software and hardware manufacturer without having as hard a time competing on price.

Sounds like a great idea to me.

Personally though I think separating software and hardware and being able to choose whatever hardware you connect to Avid, FCP and Premiere will make the competition in the hardware market harder. That would result in avid having a harder time competing on price, but I think that's what is needed for avid to survive in this market on the long term.

I can't say what the development and manufacturing costs are of mojo DX, but applying simple Keynes economy models, you would expect lowering prices and making avid hardware compatible with other hardware and NLE's would increase sales. What the right price is... that is the question. The competition think it can be done for less.

Avid could be bought by blackmagic design and bundled free with a card the way things are going

http://magazine.creativecow.net/article/blackmagic-design-buys-davinci-part-1

For Tim Wilson's Part One of the story, The BMD Acquisition, please see...
http://library.creativecow.net/articles/wilson_tim/blackmagic-design_buys_davinci_pt1.php

For Tim's Part Two installment, The Power of da Vinci, please see...
http://library.creativecow.net/articles/wilson_tim/blackmagic_buys_davinci_pt2.php

For Tim's Part Three installment, Longtime da Vinci Users Discuss the News, please see...
http://library.creativecow.net/articles/wilson_tim/blackmagic-design_buys_davinci_pt3.php

I would like to take out a part of the "blackmagic-design-buys-davinci-part-1" article.

Products are just not that faulty to justify such a high support contract fee. I think it's much better to pay if a fault happens. This also makes it easy for people to buy a second hand DaVinci product from e-bay and only pay what's needed to get it working again. We want to encourage people to buy second hand DaVinci equipment and have confidence it will be supported cost effectively. There is lots of good second hand equipment on the market, and we can help keep its resale value.

This I consider "new thinking" without saying avid should copy this. It shows a company adapting to a market that changes and evolves.

We are going to improve the marketing for DaVinci products. DaVinci Resolve is an amazing system that's not being sold very well. Revival is jaw dropping, and is like some kind of magic watching it work.

These are incredible products that need to be marketed much better than they are now.

Replace the words DaVinci with Avid, fill in any system where it says "Resolve" and read again... The understanding here is that: bad marketing can cause a company to go broke or be sold while most of its products are very good. 

JVR:

http://magazine.creativecow.net/article/blackmagic-design-buys-davinci-part-1

For Tim Wilson's Part One of the story, The BMD Acquisition, please see...
http://library.creativecow.net/articles/wilson_tim/blackmagic-design_buys_davinci_pt1.php

For Tim's Part Two installment, The Power of da Vinci, please see...
http://library.creativecow.net/articles/wilson_tim/blackmagic_buys_davinci_pt2.php

For Tim's Part Three installment, Longtime da Vinci Users Discuss the News, please see...
http://library.creativecow.net/articles/wilson_tim/blackmagic-design_buys_davinci_pt3.php

BMD need to get that Laptop/Desktop version of Resolve, that was demoed at NAB, out the door before Apple gets OpenCL into Color otherwise Apple will dominate the low to mid-end grading market.  As soon as Color allows RT grading of 1080 or 2k (probably only a revision away) you can kiss goodbye to those markets or a large chunk of them.

Avid has also been buying 

Max-T bought buy Avid

http://www.fxguide.com/qt/1464/more-transitions-avid-acquired-max-t

http://www.max-t.com/

Maybe it would be best if this thread would die, but after reading what Adobe does at IBC i must write.

The market place for NLE is very clear now and I think the three A has different approach.

Apple, strong marketing and lots of hype effects.

Adobe, growthing stronger and stronger and leading the work flow for non large companies.

Avid, aims the high-end profesional market with Isis and Interplay, and developing editing application in close connection to professional editors. Avid has start to understand the small shops, but it take time to change course of a super tankter.

If I have to bet, I think Adobe is the winner. I just watch the video about Adobe Story which is impressing. I hope Avid will be able to import the Adobe Story XML-files to their script sync.

NICKB:

Avid has also been buying 

Max-T bought buy Avid

 

http://www.fxguide.com/qt/1464/more-transitions-avid-acquired-max-t

 

http://www.max-t.com/

Gotta say that one has me scratching my head.  Seems like they just wanted to kill off a competitor. No logic that I can see.

Jef