That Avid logo with the solid triangles is brilliant. I presume it's brand new. It's sort of genius, and makes me wonder how no graphics designer noticed that the word AVID could be created with triangles, and the I and D look like a digital "play movie" button. Very simple and smart and visually pretty. They've hired someone better than the dudes who came up with the "New Thinking" campaign (yuck) that's for sure.

Anybody else notice that Avid spelled backwards is Diva?

Holy Barbra Streisand, Batman!

Yes Robin,

and sometimes the app appeares to act like one...