BLKDOG:

pedward:

I'm curious how many people who defend the pricing of the Mojo DX have actually bought a Mojo DX

 

I don't think I've seen anyone here defending the price of the Mojo DX. The consensus seems to be that, of the two, this is the hardware that is grossly overpriced and positioned incorrectly.

 

Is it reasonable to think that avid could reposition the mojo dx, by first doing a real price cut (like they did with MC) but also and mostly by marketing it the right way, something like "the box for laptop editing". This is actually a benefit of mojo over nitris and yet general perception is that it's just a crippled nitris for less money. This is basic marketing, focus on what one product brings over the other, otherwise people will just see it's cons.

That would imply to sell it with the express card adapter and forget about charging 500$ for it as an option, witch by the way looks poorly distributed, b&h web page is the only place I saw it and of course not as an in stock item. 

Even with the Wall St. bail out plans being sanctioned, which it looks like they will be, the amount of credit in the system is not going to be anywhere near the levels it used to be.  Even if there is a bit more optimism injected into the system the access to credit will be a big hurdle for some to get over.

This simply has to have an effect on the upper end of any market and if Avid were finding it tough before they are going to have a hard time going forward.  The FCS2 bundle and FCSvr are just so attractively priced and meet the requirements of most users who don't need multiple realtime stream output.

I suspect Discreet will start hurting too as IBC showed some amazing leaps in desktop level comping apps that could be a viable alternative.

The lending lunacy of the last decade will see big names in our industry suffer and I take no pleasure in that as if they are suffering we will be too.

VGUK2:

Even with the Wall St. bail out plans ... 

I was wondering when someone would mention the elephant in the room.

 $700Billion will buy a lot of Mojo's!

NICKB:

$700Billion will buy a lot of Mojo's!

 It's purported that the 400 richest Americans (approx. 0.1% of the total population) have a collective net worth in excess of $1.6 Trillion. They caused this mess, hell, let them pay to clean it up...and they'd still have PLENTY of money left to live on!

Larry Rubin:

they'd still have PLENTY of money left to live on!

Well... looks like it's a law. 

But, the other day I got an email with an "alternative plan" that I think I agree with more. 

Basically, each US Citizen 18+ would be given an equal portion of the proposed $700billion, the math in the email figured that to be roughly $425,000 each!  With that, each person could pay off their mortgages, credit cards, student loans, etc and save the country's economic situation. 

This topic has really steered off-topic though and has possibly run it's course.

Kenton, i got the same email.  i actually double checked the math and it ends up being only $450.00 per person.  $85,000,000,000.00 divided by 200,000,000. People is $425 per person not $425,000.00.  Plus, that number is 85 billion, not 850 billion.  700 billion divided by 200 million is $3500.  That's the average deductable most people claim on their taxes.

Amazing what kind of excitement even a private citizen can create when he fudges the numbers.

My 5th grade math teacher would be ashamed of whoever wrote that email.

My 5th grade math teacher would be ashamed of me for not double-checking the numbers myself. 

 If the email you're referring to contains the Michael Moore article, I received it too.

Friend of mine was in a diner on the US west coast two days ago when someone came in and announced that they'd just heard the banks were going to turn the ATMs off that midnight.  Just another example of the misinformation and dubious claims arising out of this crisis.

The real risk is that a plausible rumour may start a panic that brings about what the world is hoping to avoid.  Because let's face it, the US is the world's biggest debtor nation.  If it fails we're all in trouble.

But I've got to agree with Kenton.  How does any of this relate to the current topic?

"... How does any of this relate to the current topic? ..."

I'll take a stab at it ... I guess if your house goes into foreclosure, a Mojo DX would be "less" affordable? 

jwrl:

But I've got to agree with Kenton.  How does any of this relate to the current topic?

Clearly, during times of fiscal belt tightening, value for money is paramount and ludicrously priced hardware isn't going to sell.  The major competitor's product combined with 3rd party hardware will look even more attractive to cash strapped/credit strapped businesses.

I'd say it is absolutely on topic...

VGUK2:

...ludicrously priced hardware isn't going to sell.

 Your absolutely right, Apple could be in for some hard times ahead.  .