Perhaps Avid have missed that there are two distinct professional markets that Avid need to pay attention to.

The first being high end multiple seat post houses that have the turnover to invest in high end Avid Hardware and need all the I/O's they can get.

The other segment of the pro market is the struggling single seat operation, who love Avid want great Avid products but simply cannot afford $7500USD for a breakout box.

The argument for these small operators to go to Liquid is offensive. What we need is MC soft with an affordable device that gives us logical I/O's.

Firefrog:

there are two distinct professional markets that Avid need to pay attention to.

Far to simplistic.  What happens to the Single seat operation that pays what it knows any particular product is worth to them and a whole host of other variations before you get to "High end multiple seat post houses":.

In this thread there are distinctly different complainants. Some saying that would pay the DX price if it had the particular IO's they want and others who believe anything over $4 or $5K is overpriced.

My payed video editing started with two portable(?) VHS decks both with wired remotes both of which cost more than Pro with a CPU. From there my productions have paid for every expansion.

How can anyone in the HD "PROFESSIONAL market" find $7.5K too expensive. It represents minimal charge out days assuming of course you are charging out at a professional rate

AndrewAction:

How can anyone in the HD "PROFESSIONAL market" find $7.5K too expensive. It represents minimal charge out days assuming of course you are charging out at a professional rate

agreed.

AndrewAction:

How can anyone in the HD "PROFESSIONAL market" find $7.5K too expensive. It represents minimal charge out days assuming of course you are charging out at a professional rate

 ...But that's precisely the point. The "professional rate" you charge in your market is most certainly not what I can charge in mine and remain competitive. Yes, I'm in the "low rent wannbe" section of the indie market. This market is healthy, but at a lower level, and yes indeed, anything over $5,000.00 US is way too much for a breakout box. The camera purchase limit in my market is typically cut off at $9,999.00 US list (Canon XL H1 at the highest) not EX - 1. Typical editing jobs are charged out via "The Job," and not by the hour. In film post edit match back you can charge by the hour, but not in my market. Industrial videos are by contract with a pre-submitted bid beforehand - And they'll drop you like a hot potatoe for a difference of $50.00 !

AndrewAction:

How can anyone in the HD "PROFESSIONAL market" find $7.5K too expensive. It represents minimal charge out days assuming of course you are charging out at a professional rate

 

 

Um... well lets see... when other companies like Blackmagic, AJA etc... delver "PROFESSIONAL" products that can do everything AND MORE then a Mojo DX for $ 1,500.... yeah I think its safe to say that its too expensive.

AndrewAction:

It represents minimal charge out days assuming of course you are charging out at a professional rate

 

Well professional rate will change depending where you are.....

camera purchase limit in my market is typically cut off at $9,999.00 US list (Canon XL H1 at the highest) not EX - 1

.- The EX1 is around $ 6,500.00,  with two SxS sticks.

Is selling like hotcakes.

How can anyone in the HD "PROFESSIONAL market" find $7.5K too expensive.

.- I guess you are right.

An HDCAM editing deck is $52,000.00 (4:2:2)

A 4:4:4 deck is around $100,000.00

A Cinealta HDCAM is $60,000,00 ( without Lenses and accessories).

A REAL pro level HD-SDI monitor is 23,000.00 and up.

A pro level 2K monitor is 60,000.00 and up.

The rents of those gadgets is astronomical.

I have always asked myself, with that kind of prices

What significant difference can make a Kona 2K against a Mojo DX?

And

Why a tiny "one guy shop"  on a very limited budget would want an uncompressed HD card with 2K or 4K capabilities, even for cheap?

To use it with WHAT?

OH, I get the Kona 2K at a bargain price!!

Now what?

Where is the HDCAM? Where is the 2K monitor? Where is the Humongous and ultrafast storage?

The problem is not the price of the Mojo DX , the Kona 3, the  V3HD and the Nitris DX.

A small and "poor" one man shop / freelancer (like myself) who mostly gets P2 or/and XDCAM HD, does not need an HD-SDI uncompressed HD or 4:4:4 2K card.

At any price.

What we should have is:

not lower prices ont the existing products

BUT

a new product.

(Have I pointed this before???)

raspago:

.- The EX1 is around $ 6,500.00,  with two SxS sticks.

Is selling like hotcakes.

 ...Not in my market it isn't ! Nor are the SxS cards inexpensive. $6,500.00 is a darn excellent price for one of those babies

 

It is reasonable that many of us are presenting over simplified snapshots of the market. However, professional HD post production should not be restricted to those with large cash reserves. MC soft at around $2500USD is a good buy. But why would a small post house add a $7500USD breakout box to that software.

It makes no sense to me, that the Mojo DX is Avids entry level HD hardware solution. There should at least be an Avid box that gives HDV and XDCAM users HD monitoring at a much more competitive price.

When I look at my workflow I don't currently need any Avid hardware, until I want to colour correct. I have no affordable way of outputting my material to a monitor.

Is that New Thinking?

Laptopeditor:

The camera purchase limit in my market is typically cut off at $9,999.00 US list (Canon XL H1 at the highest)

You must be in 7th heaven then. HDV IO via FW. MC software at $2.5K (or $495 upgrade)  24 inch Dell for FS playback at $400 or DVI to component output convertor at $700 so no need for a breakout box.

Mojo DX is designed for those needing/wanting an Avid SDI and HDSDI IO box( and yes it is lacking analog monitoring.) SDI Mojo has the SD digital and analog range covered.

It is reasonable that many of us are presenting over simplified snapshots of the market. However, professional HD post production should not be restricted to those with large cash reserves.

.- It shouldn't.

But unfortunately, it is.

And the reality is what you save with a Kona 3 does not help much.

The NLE is actually (and by far) the cheapest part of a professional uncompressed HD suite.

It makes no sense to me, that the Mojo DX is Avids entry level HD hardware solution.There should at least be an Avid box that gives HDV and XDCAM users HD monitoring at a much more competitive price.

.- In other words, a new product.

When I look at my workflow I don't currently need any Avid hardware, until I want to colour correct. I have no affordable way of outputting my material to a monitor.

.- I have the exactly same problem. And not only for color correction.

I don't need 80% of a Mojo DX.

With the sole exception of my home HDMI TV set, I don't have nothing else to connect to a Mojo DX.

Like you said:

"an affordable way of outputting my material to a monitor."

I'd add "accurate", "full fields" and "interlaced"

AndrewAction:

You must be in 7th heaven then. HDV IO via FW. MC software at $2.5K (or $495 upgrade) 

 

...Yup. $495.00 upgrade. Life is sweet

AndrewAction:

24 inch Dell for FS playback at $400 or DVI to component output convertor at $700 so no need for a breakout box.

...Actually 26 inch Acer AL2616W via DVI output from HP laptop base station (Nvidia FX 1500M 512 MB GDDR 3 on board RAM). However, one cannot color correct on an LCD monitor.

AndrewAction:

SDI Mojo has the SD digital and analog range covered.

...But it can't do HD. It can downconvert an HDV project in real time. I already have that now with my regular MOJO. Very nice. But it isn't real HD. I want real HD-Not psuedo HD.

"DVI to component output convertor at $700"

.- Realtime? Interlaced? 2 fields? frame accurate? YUV?

Where can I find one?

Please, tell me.

Seriously.

Google DVI to Component (HD or SD). Cables and cheap adapters start at $19.95

AndrewAction:

Google DVI to Component (HD or SD). Cables and cheap adapters start at $19.95

I already have one, it came with my video card.

But is not:

Interlaced

2 fields

frame accurate

YUV.

And not accurate in general.

And very hard to make it work.

I thought you knew about a new professional solution at $ 700.00.

Thanks anyway, Andrew.

Firefrog:

It is reasonable that many of us are presenting over simplified snapshots of the market. However, professional HD post production should not be restricted to those with large cash reserves. MC soft at around $2500USD is a good buy. But why would a small post house add a $7500USD breakout box to that software.

It makes no sense to me, that the Mojo DX is Avids entry level HD hardware solution. There should at least be an Avid box that gives HDV and XDCAM users HD monitoring at a much more competitive price.

When I look at my workflow I don't currently need any Avid hardware, until I want to colour correct. I have no affordable way of outputting my material to a monitor.

Is that New Thinking?

 

It that New Thinking?

The fact that the new managers start 5 months ago and the new thinking was annonced in november (the no Avid NAB participation), indicates that they got 6 month to develop this new thinking product.

I think You are demand to much from the hardware developing team at Avid, during the time they have to end the development of the new DX-serie, You also want them to make specificationgs, development and a final product in 6 months. It is a very short time.

Compare to the red-camera which was annonced at NAB two years ago and was delivered in winter. Or compare to Apple FC-server which was annonced at NAB last year and starts deliver now. 6 month is a short time for developing new products.

And if I remember rigth, Adrenaline was introduced first and Mojo come lots later. I remember Avid meetings there they show Adrenaline but I have no memory of Mojo, which I would have because it was a product for us. And in the tools video, one of them said, the  DX-serie is just a start. I stop here because I will not speculate. (This is just facts for feeding Your own speculations).