While my own work is focused on our growing Interplay family (Interplay Production, Interplay MAM and Interplay Central), the last few weeks have been an eye-opener for the Avid community as we've rolled out major new versions of our flagship audio and video editing products – Pro Tools 10 and... (read more)

Say goodbye to installable applications. Goodbye, to all apps? Well no, but to installable desktop apps in particular. You won’t have to say adios to all desktop apps for some time but the trend is clear. Says who? Says the research. IDC predicts (Ref 1) the Software-as-a-Service (SaaS) market... (read more)

The explosion in new business models and consumption modes for media companies is staggering. Today I watched the local news on my HDTV in the morning, scrolled through multimedia content including made-for-web video on my favorite websites at work, downloaded TV show preview clips on my smartphone and... (read more)

I'm Sam Bogoch, from our Interplay team. I’m a product designer, which means I try to figure out what our products should do, what they should look like, and how they should come together as systems. I love well-designed, cool products (both hardware and software) and have been a longtime fan of... (read more)

Over 20 years ago Avid began with a shift away from linear purpose-built hardware by harnessing the power of non-linear software, running (eventually, as they increased in power) on commodity workstations. Today, the network--extending beyond the local network to the internet--is the platform ready to... (read more)