<< Previous | Next >> In my last blog , I mentioned that it is appropriate to think in terms of Gross Rating Points (GRPs) – not the number of spots to be purchased – when planning broadcast media buys. Here is a short demonstration using "WXYZ TV" a mock, top-ten ACNielsen DMA...
Journey from Concept to Creation
Mon, Aug 4 2008
Filed under: Filed under: DECA, Advertising, target market, CPP, buying, Nielsen, planning, Broadcast, media, GRP, SQAD, DMA, Female, ACNielsen, Demographic