Buzz : Avid DS

Avid demonstrates support for RED camera at LA event

TUnruh — Thu, 06 Nov 2008 15:45:00 GMT

Here's a quick review from Igor Ridanovic, co-founder of the LA-based RED User Group, who attended one of the Avid+RED sessions in LA this week. Learn more about the existing RED workflow and what's new - from Media Composer to Avid DS.

"The Media Composer's unmatched ability to track all kinds of metadata and it's connectivity with Avid DS via Avid's AFE file format is a step ahead from the typical EDL based transfer between offline edit systems and DI workstations. This will allow facilities to work faster having to rebuild fewer effects and timeline tracks." - Igor Ridanovic (Kappa Studios)

Online Exclusive: Editors Guild Magazine features Avid DS 10

TUnruh — Fri, 10 Oct 2008 15:50:00 GMT

Latest Editors Guild Magazine feature names Avid DS 10 "one of the first tangible expressions of Avid's hyped 'new thinking' philosophy." The article covers Avid DS 10 news, including commentary from DS user Marc Fisher.

Here's an excerpt from the piece ("DS10: Avid's New High-Performance Platform") -

"The DS is powerful enough to handle any file format or frame size. You can go from an SD edit on Media Composer and then bring it in for an HD pass or a 2k pass...I was able to simply duplicate entire sequences into 2K--and all the effects that [the] editor cut in the composer translated 100 percent into HD and the 2K conform. It was phenomenal, and now it's become even more powerful. Avid has finally realized what a terrific product they have here, and a lot of other users feel the same way." - Marc Fisher (Editor)

Emmy 2008 Award Season - Did you know...

TUnruh — Thu, 18 Sep 2008 22:05:00 GMT

The majority of post-production teams behind this year's Emmy nominated shows are using Avid solutions. Here's a quick rundown -

All of the nominees in the 'Outstanding Picture Editing' (reality programming) category used Avid-based workflows:

- The Amazing Race
- Extreme Makeover: Home Edition
- Project Runway
- Survivor
- Top Chef

And, more than 90% of the top TV shows for 'Outstanding Picture Editing' (drama or comedy series) use various Avid systems, including:

- Lost - Avid Unity MediaNetwork, DS Nitris and Symphony
- Heroes - Media Composer Adrenaline, Unity MediaNetwork, Symphony Nitris and DS Nitris
- Boston Legal - Media Compoer and Xpress Pro
- The Office - Media Composer Meridiens and Avid Unity
- Pushing Daisies - Avid Media Composer and ScriptSync

We congratulate all 2008 nominees. Tune in to see which shows snag TV's top awards on Sunday, September 21.

Want to know the stats from 2007?

Film & Video Feature: 2K Red and HDV Footage in Avid DS Workflow

TUnruh — Fri, 29 Aug 2008 01:47:00 GMT

Film & Video Magazine has posted feature coverage on Avid DS Artist Igor Ridanovic (Kappa Studios) discussing the Avid DS workflow on his latest RED project (an extended trailer for the documentary film - ‘The Wordz from the Street’). In the Q&A with Igor, he discusses his experience with the RED|Avid DS workflow and what was unique about the post production process for this piece.

“That’s why this workflow is interesting...some of the visual effects we had to do would be difficult, if not impossible, to do in Final Cut.”

“You can do those quick fixes in [Avid] DS really fast. You might be working on color, but you can stop and just do a quick comp and take something out or add something in, track a logo out of the shot or replace something.”

"The whole process took just minutes in the [Avid] DS, and the result really helped the story.”

Check out the full article in Film & Video: '2K Red and HDV Footage in an Avid DS Workflow'

Newly launched Avid DS 10 is a fast, flexible and effective solution designed to handle FX-online, compositing and graphics, and hi-res conform

TUnruh — Mon, 25 Aug 2008 08:01:00 GMT

Exciting news from Avid this week. The Avid DS family is alive and kicking -- and better than ever with new features and lower pricing...

This week marks the launch of the newest version of the product: Avid DS 10 - a solution designed to save customers time and money by delivering advanced finishing tools within one application. Avid DS customers will be able to more effectively manage their project pipeline, take on a wider variety of projects, work with the highest quality images and continue to deliver the best end product to their customers.

Check out the recent customer story 'Ironik and Bluefoot Entertainment Team Up for Marquis Programming on ESPN' to learn about the Avid DS 10 system in action -

"The new DS really flies with eight processors churning away. There are lots of real-time effects, and the real-time secondary color correction - the same as in Symphony, makes the whole color experience much more complete and far easier." - Sean Stall (Ironik Design and Post)

What the industry is saying -

"[Avid DS 10 is a] very interactive and very intuitive system to use..." - Declan MacErlane (Piranha Bar, Ireland). In a recent Digital Production Buzz podcast interview, MacErlane dives into a discussion on the new features and flexibility of the Avid DS 10 system.

"...Avid DS is a superior choice for cross platform finishing as well. Access to fast and sophisticated effects is invaluable for feature film HD conforms and DIs. Any shows that require extensive visual effects work such as commercials, promos or music videos can be finished with ease on Avid DS regardless of the offline platform." - Igor Ridanovic, Kappa Studios (HD Head, 'Avid Announces the Release of DS v10')

"This latest DS showed very impressive performance and does it at a much lower price point than before. Avid is reaching out to customers in a way that most of its competitors cannot, and it's offering a complete turnkey system with comprehensive support." - Steve Cohen (Splice Here, 'DSv10')

"Avid DS supports such key functions as conform and color correction. Version 10 includes a new stereoscopic container as well as a redesigned color management tool interface and support for Avid's infrastructure products." - (The Hollywood Reporter, 'Avid advances in the art of 3-D')

"So much of sports content these days is footage shot in competition situations that then needs to be packaged or dressed up for show opens or montages. The broad image-processing toolset within DS version 10, as well as its ability to handle a variety of file-based formats, means that it's a tool that our customers can use to create all of this compelling content right away." - Angus Mackay, product marketing manager for editing products at Avid, in an interview with Sports Video Group, 'Avid's New DS 10 Speeds Hi-Res Online Creative'

Stereoscope Opens to meet Growing Demand for 3D Production, Post-Production | Digital Cinema Report

Avid Community Team — Fri, 02 May 2008 02:25:00 GMT

Responding to Hollywood's growing demand for 3D production and post-production, Stereoscope has opened its doors to serve the creative community. Full article on Digital Cinema Report.