This year, Avid participated in SXSW Film Week and Music Week to connect with some of our artists and to get a look at the up-and-coming talent in both industries. Film Week began with the Avid-sponsored Troublemaker Studios and SXSW Filmmakers lunch. Nearly 250 of the festival’s accepted filmmakers joined together at the studio, which is owned by filmmaker Robert Rodriguez and producer Elizabeth Avellan.
While many people typically wait for three hours in line to dine at Franklin Barbecue, only to be turned away with an empty stomach, the filmmakers enjoyed catering from the restaurant and had the opportunity to network with their peers.
Rodriguez addressed the attendees, including a number of first-time filmmakers. He explained the importance of reaching out to one another and participating in local art communities.
"The Troublemaker Studios tour and luncheon has become the main kick-off event for visiting filmmakers to SXSW, and we were very excited to again have Avid as part of this great meeting of creative minds," Rodriguez said.
Troublemaker also shared props and set pieces from Rodriguez’s films, including “Desperado,” “Spy Kids,” The Adventure of Sharkboy and Lavagirl,” “Sin City,” and “Grindhouse,” which were displayed around the studio where the lunch was held.
Next week we’ll give you some insight into some of the amazing independent films screened at SxSW that were edited with Avid solutions. For now, we leave you with a playlist of some of the great songs that make up the sound tracks of Rodriguez’s films.