The submissions for the Avid and Abbey Road Studios song contest are rolling in. This week we thought we’d share some insights on what you can do to stand out from the crowd – at least in the ears of Tricky Stewart – the Grammy-winning producer behind Beyoncé’s “Single Ladies,” Katy Perry’s second record, “Teenage Dream” and Justin Bieber’s “Baby.”
And if that’s not enough of a reason to take his advice, he’s also:
· Sold more than 25 million records world-wide through his company RedZone Entertainment
· Written and produced hit songs, including Rihanna’s “Umbrella,”,
· Mariah Carey’s “Touch My Body,” and Mary J. Blige’s “Just Fine”
· Logged production credits with Whitney Houston, Celine Dion, and Michael Jackson
· Been named Epic’s president of A&R
· Been featured as one of Billboard’s 40 Under 40: Power Players on the Rise
So what will he be looking for when he’s picking his winners for the contest? He’ll be looking for the emotional connection between the lyrics, melody and production elements.
“The first part of a song is the song itself,” Tricky told Avid’s Artist Relations Manager Anthony Gordon at this year’s NAMM Show. “I will be looking to hear what it is they are trying to convey lyrically and melodically. If I feel there is a connection, I will be listening to see how the production enhances that feeling and if they’re giving me an emotional connection to the song.”
When it comes down to it, Tricky is always looking for the connection to his “musical spirit.” Think you have what it takes? Be sure to enter your original song in the Talenthouse-powered contest to find out.