We had a very special visitor to the Avid booth at IBC last week. You’ve likely heard of him – he made broadcasting history when his music played from Mars, gave a stellar performance at Super Bowl XLV, has been awarded seven Grammy’s and has used Pro Tools since ’99. Anthony Gordon, Avid’s artist relations manager, got a chance to sit down with none other than worldwide superstar Will.i.am in Amsterdam during IBC to discuss the evolution of recording technology, philanthropy and the future of music-making.
Will.i.am recalled the days when remote recording and editing meant lugging around multiple boxes of equipment and pointed out how technology today allows for creating hits right from his laptop, anywhere in the world. The star gave some props to ProTools revealing that he uses the Avid equipment every day and it has “changed his life” by helping him turn ideas to top-chart hits fast and effectively. He also talked with Anthony about his dedication and passion for philanthropy – spending his time giving back to those who are less fortunate through the power of music and music education.
What’s next for Will.i.am? He says it’s editing and creating from a professional mobile app. The artist predicts that in two years, people will be making hits and immediately sharing them for fans to listen to – all from a mobile phone. He’s looking forward to the day when he can say “10 million people just heard my song that I made two seconds ago.”
Be sure to check out the full interview here and special thanks to Will.i.am for stopping by the booth.