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NBC Olympics Chooses Avid for Sixth Consecutive Broadcast of Olympic Games

Only published comments... Apr 18 2012, 12:00 AM by EmployeeGone


Another exciting morning at NAB where we’re excited to announce that we will deploy the most comprehensive Avid workflow in the history of NBC Olympics, a division of the NBC Sports Group to support its coverage of the 2012 Olympic Games taking place in London, England, July 27-August 12, 2012.


With just 100 days to go until the Summer games begin, this marks NBC’s Olympics division’s and Avid's sixth consecutive Summer or Winter Games working together, NBC’s Olympics division’s broadcast facility will house employees responsible for delivering 17 consecutive days of Olympic coverage. At the heart of this massive undertaking is the Avid Interplay Media Asset Management (MAM) system. Serving in conjunction with third party vendors, SONY and Harmonic, the Interplay MAM system will be used to create two simultaneous feeds for use in London and at NBC’s Olympics division’s headquarters in New York City.


All of the video content’s metadata, including all athletic content, will be ingested directly from

Sony’s XDCam Station into Avid’s Interplay MAM system and, once there, replicated from London to New York using Harmonic’s MediaGrid and ProCast solutions. In New York, media coming from Interplay MAM will be used by more than 40 users to create highlights for web distribution. London-based users and editors will get immediate access to Olympic footage, which can then be transferred from Interplay MAM to Avid’s ISIS® shared storage for use in multi-user, simultaneous production across multiple networks and news feeds.


HD nonlinear edit suites in London’s International Broadcast Center (IBC) are outfitted with seven Avid Symphony and 26 Media Compose systems for high-end editing and 5.1 surround sound. The systems will be connected to Avid ISIS shared storage and Avid Interplay production asset management systems. Users will be able to quickly browse the Interplay MAM proxy and transfer material faster than real-time for use in Symphony and Media Composer editing software applications. AirSpeed® 5000 is used in conjunction with ISIS 7000 to create turnkey production islands at the Olympic venues, including gymnastics, swimming, diving, and track and field.


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