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The Latest Product News from Avid at NAB 2012 – Giving Customers the Freedom to Create Content Anywhere and Distribute Everywhere

Only published comments... Apr 17 2012, 08:00 AM by EmployeeGone
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It’s been an exciting week so far at NAB 2012 with several big news announcements issued at the show. On Sunday, during our global press event, we announced the largest showcase of integrated media production technology we’ve ever presented at NAB. We’re featuring completely new and upgraded solutions for advanced asset-based workflows spanning distributed production, multi-platform distribution, server and storage, and broadcast graphics, demonstrating how customers in news, sports, TV, and post-production can prepare for the demands of the future.


Our new asset-based workflow solutions announced at NAB 2012 include:



Purple_icons_Sphere (2)

Interplay Sphere

Gives broadcast news professionals the ability to acquire, access, edit and finish stories from anywhere, anytime. Leveraging a cloud-based architecture, applications like Media Composer and NewsCutter will give contributors the freedom to work in a completely distributed environment that spans multiple locations and time zones. For more information, click here.





Multi-Platform Distribution (MPD)

To address the rising demands of multi-screen consumption, Avid’s new MPD solution streamlines and enhances the process for journalists and editors who are creating and distributing content across multiple traditional, digital, and social platforms. For more information about MPD click here.



Avid_ISIS Family

The new Avid ISIS® 2000 near-line storage solution works across multiple Avid Interplay installations to provide search, browse, access, and management, extending production storage; the Avid ISIS 7000 v4.0 effectively doubles its storage capacity with the new i4000 blade; and the next generation AirSpeed® 5000 video server features new codec flexibility with Avid DNxHD® playback included in HD versions. For more information click here.




Avid Motion Graphics
Gives enterprises the ability to create stunning visual imagery, get it quickly and easily to air, and build strong brand recognition with an advanced real-time 2D/3D rendering engine, accelerated by the latest GPU and I/O technology. For more information click here.


Avid at NAB 2012 in the News

Following the announcements, media were quick to offer their take on the news. Check out what The Hollywood Reporter, Broadcasting and Cable, Sports Video Group , Studio Daily and Variety have to say about Avid and our latest solutions.


Stay tuned for more news coming this week from the show floor ….

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