This Heritage Weekend, the students of Academy of Sound Engineering pulled out all the stops at their annual student concert, Cultureclash. The band performances, production levels and guest numbers say it all – the venue was buzzing from 12 noon on Saturday to the early hours of the next morning.
Now in its third year, the concert was held in the grounds of Truth, an expansive property in Midrand, South Africa, and saw a 40% increase in artist, sponsor and visitor numbers compared to last year. “We are thrilled that our decision to move Cultureclash outdoors has been vindicated by the enthusiastic response we received from sponsors, exhibitors, the media and the visiting public,” says George Hattingh, Head of Marketing at Academy of Sound Engineering.
The main aim of the festival is to allow students of Academy of Sound Engineering to put on a world-class outdoor event, thereby assisting them in their studies by providing practical access to the real-world concert environment, the technical and business management of such an event – and, of course, to have some fun with various different music genres (hence the name “Cultureclash”.)
Well organized and executed, the Cultureclash festival delivered on all its promises. In addition to the 40 live bands performing on two professional outdoor stages, 8 DJ’s provided dance music in the two indoor stages. Cultureclash provided great entertainment for the students of Academy of Sound Engineering and for all the other visitors who attended. The festival catered for every palate and featured a wide range of artists who rocked the crowds and kept them on their feet.
Headliners included Zebra and Giraffe, EvolverOne, Gang of Instrumentals, Redwood and dozens more. The sound, lighting and staging were of the highest professional standards. Of particular note was the exclusive use of Avid Live VENUE mixing consoles on the main stage, where the sound was crystal clear. Artists and audience alike were unanimous in their praise of the audio clarity. Various engineers were able to use VENUE in a real concert environment for the first time, under the supervision of qualified VENUE trainers from ASE. The opinions ranged from “Awesome” to “Now I know what I’ve been missing!” Said Jan van Zyl, for example, who mixed leading rock band EvolverOne: “There’s no doubt that VENUE is the console for me.”
Academy of Sound Engineering would like to thank its partners AVL Distribution and Avid Live Sound, its students, the artists and all the event sponsors. See you at the next Cultureclash!