VENUE Profile consoles at Latitude in the UK, courtesy of SSE Audio Group
Major UK rental company SSE Audio Group has adopted the VENUE Profile as the console of choice for the vast majority of its British summer festivals this year after realizing it was just the right time to go digital at FOH position.
“To many engineers, it’s probably the most accepted digital console on the market, to be honest,” explains SSE’s senior project manager Miles Hillyard. “In fact, a few of the headliners haven’t even bothered to load their own boards because they’re that comfortable working with it. In using the VENUE - and its plug-ins in particular – I think engineers feel they have more than enough tools as standard to put the right amount of color into their mix and add plenty of creativity, without the need for any outboard.”
SSE’s Alex Penn, along with Hillyard and Avid’s James Baker, recently brokered a deal for four VENUE Profile Systems along with two stage boxes to add to SSE’s already significant Avid inventory. SSE now has the capability to put out over 20 VENUE Profile Systems; and through its huge sales arm, is also an official UK reseller of the VENUE console.
Hillyard says SSE had to be careful “not to force the product down peoples’ throats”, but says that considering a rental company’s job is to facilitate a service both to the festivals and to the artists, the VENUE definitely made the most amount of sense. For most events, SSE set the consoles up in an A and B format at FOH position, with each stage rack fully loaded; and then upgraded the DSP within the VENUE Profiles to cater for any eventuality (eg. special requirements from visiting engineers).
According to Hillyard, VENUE Profiles have been flying out of SSE’s warehouse almost every weekend since the beginning of July. They’ve been deployed at Download, Oxygen, T in The Park, Latitude, Summer Sundae, The Big Chill, High Voltage, Lovebox, Cropredy, and both V Festivals; and as the festival season goes out with a bang at Reading and Leeds this weekend, VENUE Profiles will again be running the show from FOH.
“We left it as long as possible to make the transition to digital, and Avid seems to have the most coverage worldwide,” Hillyard concludes. “The VENUE Profile is a very good platform to mix a show on.”