Have you been to a professional sports event lately? If so, chances are you saw live and recorded video of replays, players, and promotional features on videoboards and monitors throughout the venue. And, you’re certain to see more and higher quality video in sports venues in the future. With the high price of professional sports tickets, teams know they have to compete with every other form of entertainment. They are using video to help create memorable experiences that will build their fan base and keep them coming back for more.
Today most pro sports teams or venues have some kind of in-house production group to create short related features and promotions that keep fans involved and continuously entertained from the moment they enter the stadium to the time they leave. But, as with sports competition, they have to continually raise their game and stay ahead of the competition by increasing output and being more efficient. Sports fans are used to the high production values of broadcast sports, so quality and creativity need to be top-notch. Asset management and a file-based archive are crucial for the ability to swiftly find and incorporate clips from past seasons or games. Most venues still need to migrate to HD. And, they need to do all this with limited budgets and staff.
Avid is now helping teams and venues meet these challenges with the Avid InGame sports production solution. Using the same approach as the NewsVision news production solution for broadcasters, InGame is an affordably-priced turnkey package that provides all the production capability a club needs plus the on-site installation, commissioning, workflow implementation, project management, training and support that helps to ensure fast ramp-up and success.
Until now, teams have faced many obstacles sourcing production solutions such as complexity, incomplete integration and system qualification, poor coordination between vendors, missing functionality and documentation, inconsistent vendor or integrator on-site services and training, and lack of knowledgeable support.
Avid InGame changes all that because it is designed, integrated, and qualified for real-time editorial workflow with support by experienced pros from a single source. Four seats for Media Composer software and two seats of PostDeko for Editors provide the creative editorial and graphics speed needed for great-looking, fast-turnaround segments. Yet the system is open, with complete support for Final Cut Pro, and seamless EVS server integration allowing teams to incorporate existing systems. Interplay Production asset management and 32TB (64TB optional) Avid ISIS 5000 shared storage provide coordinated workflow power that propels production efficiency to a new level. The instantly accessible archive capability is delivered by a combination of Interplay Archive, SGL FlashNet software, and a Spectra T50e LTO data tape library.
Combine all this with the comprehensive on-site services and training, and then back it up with one year of Avid Priority Support, and you can see why we think InGame is a game-changer for team sports promotion.