Journey from Concept to Creation

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• advertising agency
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• positioning statement
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• situation analysis
• Unique Selling Proposition
• USP

• The USP (and other acronyms).

  << Previous | Next >> Alrighty then. Now we are getting seriously involved in developing our creative program. We have done the research, defined the problems, established the opportunities and determined/clarified the mission. Whew! That... Posted Jul 12 2006, 12:39 AM by Adman with | with 5 comment(s) Filed under: marketing, USP, Unique Selling Proposition, analysis, advertising agency, creative, benefit, competitive, developing

• The "Silver Lining."

  << Previous | Next >> I do not expect the extensive research process I have described to always be called for or budgeted. But, it is important to be educated about your client before producing creative work on behalf of your client -- trust... Posted Jun 27 2006, 07:39 PM by Adman with | with 3 comment(s) Filed under: marketing, Unique Selling Proposition, opportunities, problem, analysis, creative, positioning statement, mission, situation analysis, creative brief